October 25, 2017

Interview: Modern Quilts by Alexandra Gray Bennett, of Louise Gray Studio

Here's an interview with Alexandra Gray Bennett of Louise Gray Studio where they produce modern, minimalistic quilts for the home...

Tell me a little bit about the women behind Louise Gray. What are your backgrounds and how did you come together to create your company? 
Jocelin and I met back in 2009 at another product design company based here in Minneapolis. It became clear early on that we enjoyed working together and truly complemented one another, both bringing different strengths to the table. In June of 2014 Jocelin and I took the leap and started working on Louise Gray full-time. The brand was born out of the desire to juxtapose the tradition of quilting with contemporary design. We are eager to continue exploring the home enclave, making traditional formats more relevant to the contemporary consumer. 

Do you have a shared ethos at Louise Gray? What are your company’s values? 
Quality over quantity. 

Quilting is relatively older tradition and your modern take on it is so beautiful. What attracts you to quilting as a design form? 
The name “Louise Gray” is my (maiden) middle and last name that is shared with my mother, Karen Louise Gray. She taught me to quilt at a young age and now serves as the brand’s Production Director. It is this passing down of knowledge that permeates the history of the art form, dating as far back as 3400 BC. We are captivated by its perseverance throughout human history and are eager to continue learning.

What is your creative approach to selecting materials and a color palette for each new piece? Where do you find inspiration?
Creative director and co-founder Jocelin Johnson contributes her knowledge as a trained graphic designer to manage the Louise Gray brand and define its signature style. Clean lines, harmonious compositions, and sophisticated color pallets are considered fundamental to each design. She is inspired by various mediums, from architecture and furniture to typography and fashion. Her appreciation for refined design and mindful-consumerism is woven through every stylistic detail.  

What does “being creative” or “creativity” mean to you?
Being open-minded. 

Is there a significant importance to you that your quilts are hand-crafted here in America?
Carefully assembled in the USA, our quilts are handcrafted by local artisans. We strive to make pieces that withstand the passing of time in both design and ethos. As industry in the United States continues to evolve and many skilled laborers are being displaced, Louise Gray aspires to offset this trend by manufacturing domestically. Unique, versatile, and honest, we see our pieces as a choice and an investment, objects that contemplate the future and inspire and refine the way we live.
Describe “coziness” in the context of a home.
That, often brief, moment in time when everything feels just right: the sound, the smell, the temperature, the light…

What makes you feel at home?
Sitting around the dining table and enjoying a warm, home cooked meal with family and friends.

How have you created a space in your design studio that is conducive to your creative workflow?
Our studio is comprised of a couple different work environments. Whether it is the dining table, cozy sofa, or a standing desk, it meets you where you are that day…without judgment.

What do you love most about your job?
Having the authority to create a sustainable work environment for both ourselves and others. 

Who are your favorite artists/designers and what do you love about their work?
One of our current favorites is Kristina Krough. Her work beautifully captures both the sensuality and restraint of Danish design.

Interview by Alexandra Gray Bennett, Co-Founder & Sales Director at Louise Gray Studio 

Connect with Louise Gray Studio: Website // Instagram

Images: 1 - 13 (provided by Louise Gray Studio)

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